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Sustainable Arctic Tourism Association


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The Anishinabe Experience, Golden Lake, Ontario

We believe in sharing our Algonquin culture, traditions and beliefs, however, we do not see ourselves displaying talents just because clients may be looking for “Indians.” In addition to talking about our traditions and way of life, we wanted our guests to see how we maintain our culture today in our everyday lives. How do we balance our cultural traditions with today’s modern technology?

Linda Sarazin, President

Nutti Sami Siida, Norrbotten, Sweden

By thoroughly explaining and demonstrating cultural experiences, guests become familiar with traditional values and the close connection between local people and nature. As well, guides must be properly trained in dealing with multi-cultural differences and being able to explain and demonstrate the value and benefits of cultural diversification.

...Our guests appreciate the openness of the guides and are astonished by their and the Sami People’s knowledge about nature – and want to learn more from them. Of course that increases our guides’ pride in their ancestry. ...We are adding to the knowledge of the guides and staff members by providing them with information, inviting lecturers and by organizing information days when we discuss how to improve and develop our skills and products.

Kairosmaja, Lapland, Finland

You cannot emphasize enough the local traditions, culture and history with customers. We cooperate with the local art association, Tunturin Taidepaja, in organizing art camps. In our café we have an art show telling the local history of the Pelkosenniemi municipality.

Snow Games Ltd., Lapland, Finland (Winter safaris and treks to reindeer and husky farms, ice fishing)

Local culture and nature are highlighted in the products that we develop, and based on the customers’ interests. Different customers like different things: for some the safari is the main attraction and for others it is nature and they only use snowmobiles for transportation. An old logging site house of the Forest and Park Service has been used for tourist groups. Local lumberjacks who used to work there were invited to share stories about the local history and the stories have been documented to save the traditions and culture. We also hire local reindeer herders for the visits to the reindeer farms. For their part, the herders inform the customers about sustainable development issues.

The Anishinabe Experience, Golden Lake Ontario Quoted from:

In the aboriginal community, it is important to seek and obtain approval of community elders before beginning a cultural tourism business. ....

  • The community should set boundaries on what they deem appropriate or feel comfortable in sharing with visitors.
  • Know the community’s rich and distinct heritage.
  • Conduct an inventory of all human resources based on expertise, skills, language, etc.
  • Build partnerships with others in the development of packages.
  • Ensure [that] the business benefits the community.
  • Partner with the community on publicity and media opportunities.
  • Promote your business and other local businesses, your community, and your region.
  • Utilize local resources and expertise as much as possible.
  • Build upon community pride in sharing the heritage, cultural diversity, and beauty of the region and surrounding area.
  • Keep the community abreast on new trends and opportunities in tourism for the overall benefit of the whole
  • Share feedback on the business with the community, including thank-you’s and compliments, media coverage, publicity, etc. This builds community pride and strengthens the business.

We believe that we do not have a business without the support of our Algonquin community. What the community thinks and believes is very important to us. We ensure that all the community values are instilled into our cultural programs. The community is our most valuable asset. In other words, without the community there is no Anishinabe Experience.




SAT - Sustainable Arctic Tourism


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