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Sustainable Arctic Tourism Association


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Sustainable tourism is quality tourism. This includes administration, planning, acting as a good host and implementing safety issues through a quality management policy. The Arctic can be a treacherous environment and everyone involved in Arctic tourism needs to include extra caution and safety rules into all of their activities and work practises. Quality thinking should act as a foundation and permeate every level of sustainable tourism. This will give the tourism operator a marketing advantage and gain increased confidence from their customers. This principle stands for quality and safety in all business operations.


  • Written business plan.
    The company should have viability and credibility in economic affairs. Certify that tourism operations are based upon competent financial management.
  • Implement a monitoring programme.
    This will provide assurance that the business is evaluating and improving on it environmental concern and efforts.
  • Customer feedback and response systems are in use. This will confirm that the company maintains its quality service levels.
  • Aim for high service quality in all tourist services. Sustainable practices should be part of a company's quality management plan.
  • Guarantee that staff is trained in tourism planning, service management and act as good hosts.


  • Written response plan.
    This plan will include safety issues, risk analysis connected to specific activities and a risk management plan that is reviewed regularly. Visitor risk management is the systematic identification, analysis and control of the broad range of visitor risks.
  • Follow safety rules.
    The company follows national, regional and local legislation regarding essential safety laws and regulations. Local authorities are informed of regularly used itineraries for safety reasons as well as assure that the company’s activities comply with local regulations.
  • Employ only well-trained and skilled staff.
    All staff is trained for first aid skills and are certified for accepted regional (Arctic) first-aid. Educated and well-trained staff is the key to responsible tourism.
  • The company has relevant insurances in place.

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SAT - Sustainable Arctic Tourism


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