Sustainable tourism is based on a principle that clients
are interested and respectful. When tourists learn about
a culture, indigenous people and the environment, then the
tourism business is providing the most benefits for all
involved and minimizes their impacts. Knowledge and a positive
experience enable tourists to act as ambassadors for Arctic
environmental protection. The special vulnerability of the
Arctic environment, its special characteristics and its
global significance is important for visitors to understand.
This principle stands for the importance of the tourism
operator to act as an informant of the special vulnerability
of the Arctic environment so it will fully be understood.
- Guides inspire visitors.
In indigenous tourism it is important to extend extra
consideration in the interpreting of culture, traditions
and history to customers. If the company employs competent
staff, that has a good knowledge of the culture, history
and nature of the region, they will be able to communicate
their knowledge creatively to the customers which will
enhance the tourists’ experience.
- Guides and managers should have appropriate
training concerning environmental issues as well as cultural
- Information about destination and environmental
issues is provided to visitors beforehand.
- Visitors are given verbal and written
interpretation and guidance with respect to the nature,
culture, historic traditions as well as today life of
the area visited.
- Professional conservation principles are
incorporated into tourism education, as well as in training
and planning of the tourism activity.
- Develop a constituency of satisfied and
supportive visitors, people who will argue for objectives
in the larger political debates in society.
- Help visitors to understand the role of
the sensitive Arctic area in regional and national tourism